To promote your medical centre, it is possible that you are using digital marketing for the simple reason that many of your potential clients can be found online. As part of that digital marketing campaign the expert digital marketers at www.slinkydigital.com.au highly recommend that you include social media, and, as you may know, Facebook is the largest of all the social media websites.
In order to take advantage of that, there are several ways in which you can market your medical centre on Facebook, and by doing so, you will not only increase the number of people who become your clients, but, as it is Facebook, they may actually promote you to their friends and family.
To start your digital marketing on Facebook, the first thing you need to create is your medical centre’s Facebook page. Your Facebook page is where your followers know where to come when they are looking to see your latest posts, and it is also where you would send anyone who has yet to become one of your page’s followers.
On your Facebook page, you can include details of your business, but more importantly, you want to use it to engage with your followers and to build a rapport and a relationship with them. The content you post obviously needs to relate to your page, but in terms of what form it takes, the more varied it is the better. This means you can include text, images, audio, and video. For the subject matter, as a medical centre, you have plenty of options.